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| Crappest Sales Promotion of the year |
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The FirstFoot Gerald Ratner Award for Crappest Sales
Promotion of the year goes to the Caledonian Brewery for their magnificently
misguided attempt to direct Irish rugby supporters into their Edinburgh
Pubs on the weekend of the Scotland V Ireland game.
What started out as an excellent plan soon lost its
way, quite literally.
The idea was simple enough. Street maps of Edinburgh
were handed out to the arriving fans in their thousands to help
them find their way around the Capital, and upon these maps every
single Caledonian Brewery pub was marked. Good ploy.
This handy "Beer Drinkers Guide" to Edinburgh
was, however, fatally flawed. Quite simply, many of Edinburgh's
most famous pubs were nowhere near the places they were marked on
the map.
"All
Bar One" in George Street was relocated to St
Andrew's Square.
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| "Scott's
Bar" was shifted from the west end of Rose Street
to the east end of Rose Street. |
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| "The Jinglin' Geordie"
found its way from Fleshmarket Close to its posh new home
in the Crowne Plaza Hotel on the Royal Mile. |
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| "Bad Ass" in Rose Street
had its ass kicked to Frederick Street. |
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| "The Mitre" and "Clever
Dicks" found themselves, not very cleverly, a few
hundred metres further up the Royal Mile than usual, in
the City Chambers, a place not really renowned for a good
night out. |
And so on.
The expression "couldn't organise a piss-up in
a brewery" seems somehow appropriate, although in this particular
case the chances are nobody would have been able to find the brewery
anyway.
Here are some interesting facts about the Caledonian
Brewery;
Caledonian
Brewery takes its name from Caledonia, which is the
ancient Roman name for Scotland, a small country off
the west coast of America.
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| Their Head Office is in Edinburgh,
near Leeds. |
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| The hops used to make Caledonian
Ales are imported from Kent, a county in Ireland. |
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| A degree in Geography is not a
requirement for working with the Caledonia Brewery. |
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